On Friday, December 13, 2024, Artivist Company took the stage at the Lasting Possessions: Old Masters Collections Across Provenance Research and Beyond conference, organized by the Croatian Academy of Sciences and Arts. Our speaker, Mate Marić, delivered a presentation titled Provenance Research and Beyond: Connecting Art History and the Public Digitally.
Mate addressed the growing challenge of declining visitor participation in museums, a trend reflected in Eurostat statistics showing a notable decrease in cultural site visits across Europe in recent years. To tackle this issue, we introduced My Museum Experience, our solution designed to personalize museum visits and foster deeper engagement, ultimately driving higher participation and renewed interest in cultural institutions.
In this conference in particular we focused on the immense storytelling power provenance research holds and how, when framed as detective work, it can transform into an attention-grabbing narrative that can captivate the audiences.
Through a series of thought-provoking examples, Mate showcased how My Museum Experience reimagines museum and visitor interactions, emphasizing accessibility, inclusivity, and personalization. The presentation concluded with insights into how this solution strengthens museums' community engagement while revitalizing their exhibitions without significant physical alterations.
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